Strada is a global human capital management and payroll organization that is expanding in the US. They partner with Workday, SAP and Oracle to integrate systems and help manage teams. They had just undergone a rebrand but found that their web experience didn't convey the energy to inspire clients and internal teams. I worked with the Good Day Collective team create a new tagline: "From pay to possibility" to help them define themselves in the category and left space for advisory services, as well as led their design reboot and internal teams through the transition.
