Strada is a global human capital management and payroll organization that is expanding in the US. They partner with Workday, SAP and Oracle to integrate systems and help manage teams. They had just undergone a rebrand but found that their web experience didn't convey the energy or message that inspired clients and internal teams. We developed a tagline: "From pay to possibility" to help them define themselves in the category and left space for advisory services. I worked with Good Day Collective to work within their brand space to find new territory to embody the path forward. This is a brand in flight, as the brand is transitioning CRM platforms. These initial web experiences will shift into a more declarative direction by September 2025.
