Dandelion is a digital transformation company and a Google partner. They wanted to break from their google-inspired roots to create an ownable brand. The mirroring and convergence of the complementary coloured shapes represents the pairing of the team with their clients at every level to create their solutions. The brand font reinforces a shift to a more sophisticated direction.
The mirroring of the design elements created seamless patterns that evolved into brand textures that could be used instead of stock photography to further differentiate them from their competition. Within these shapes we were able to find abstract symbols that were used as brand assets in the site experience.
I created brand guidelines, e-signatures and a presentation template to unify the team around the new brand.
I used custom CSS and a bold palette to create a new brand experience on Squarespace. The brand patterns were supported by stock illustration and iconography to represent key themes and skills within the organization.
