Lumin Digital transforms credit unions and banks into digital FIs through their scalable microservices platform. As part of the UX design process, I performed a brand audit, competitive analysis, brand refresh, and we created a new site experience on a custom Wordpress build.
This was part of a new creative direction that built on the equity of their existing identity to create something more scalable and dynamic. The client received new brand guidelines, brand patterns, photography library, ~80 icons, ambient animations as well as business cards and templates for presentations, whitepapers, RFPs and LinkedIn, and more.
