Main Fitness was a instructor-led studio in the Beaches of Toronto that specialized in yoga, cycling and gravity training. The symbol constructed of a body balanced on three limbs forms the letter 'M'. A colour palette of teal and taupe reflected a beach vibe, but the identity itself was kept fairly stark and simple to differentiate from typical pilates studios that embraced lotus flowers and female fitness tropes. To further reinforce this, the curved aspect of the type recalls old-school gyms and fitness products like Gold's Gym and Everlast, with a modern aesthetic.
