David Cooke is an independent wealth advisor that believes in a holistic view of the client to grow wealth and protect it. The key to this planning involves a simple yet comprehensive macro-economic model that provides clients the opportunity to see their financial situation on one page. The identity was inspired by this model, and the nine-sided polygon reflects nine areas of exploration that yield a complete picture of the client’s situation. The open linework is connected to form arrows and ingots, that are focused on the client.
9×12 folder back and cover. The identity, like good insurance, makes for a good umbrella. I also created a website with ambient video and interaction animations. Check out the site.

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