The Ask: Engage prospective students and demonstrate Humber's Polytechnic roots and connect to FIFA FanFest during the world cup.
Concept: A 2v2 player soccer experience featuring robotic soccer mechs and showcase the robotics program within Humber.
I developed this concept with Borealis Creative, which included booth and planogram design. It was evolved by Borealis and taken internally by the team to develop. This was a month-long experience, and drew over 200,000 fans to FanFest. This was covered by CTV news, among others. Video and Image credits go to Humber Polytechnic.
