Deloitte identified that a good portion of CMOs still made decisions based on gut. We personified Gut Instinct as a character who had enjoyed a close connection with the C-suite, but had fallen out of favour and paid homage to some classic business mistakes. This campaign was an introduction to Deloitte’s Digital, Analytics, and Innovation capabilities to improve anyone's gut instinct.
The results:
Most watched the 2 min. launch spot to the end.
LinkedIn engagement at 5x our benchmark.
Paid Media performed double industry standard.
