A 360 social media campaign to show support for the athletes via cheers collected through YouTube, Flickr, Twitter, Facebook and text. The campaign was supported with TV, Radio, In-store, indoor and outdoor signage, ‘today show’ and live events. Our method to push cheers through paid media resulted in the highest rich media interaction rates ever for the financial vertical, inspiring a Google case study. The whole experience netted over 41,000 cheers and tens of millions of views.
Awards:
- Outstanding Achievement in Web Development Web Marketing Association’s Web Awards 2009 Bank of America’s ‘America’s Cheer’ Website
- 1st Place. New Media Award Interactive Marketing Awards (IMA)
- PointRoll Beanie Award Innovation in online advertising for Bank of America’s ‘America’s Cheer’ campaign
- 1st Place. Exceptional Experience Award. Organic internal excellence award
- 1st. Place. Exceptional Innovation Award Organic internal excellence award
- Cannes. Honorable Mention Digital Ecosystem for Bank of America’s ‘America’s Cheer’
- OMMA Award Online advertising sponsorship category for Bank of America’s, ‘America’s Cheer’
