To showcase Mazda’s innovation and design we branded seven telepresence robots to be ambassadors for Mazda. Behind the robots were improv comics who took to the floor of the Autoshow to answer questions and have some fun. Our brand engagement was picked up by all the top auto blogs as well as Ads of the World. We garnered 35,000 interactions and over 20,000 registrations for our CRM program.
Tech partner: Youville
