Nike in Canada was largely limited to focusing on hockey, and “HOTs” (Hockey Obsessed Teens). “The Program” is off-season hockey conditioning created by NikeTraining and Gary Roberts and trainer Matt Nichols.
We created over 90 linked and annotated videos (back when you could do that) to train young hockey players through the summer and turn them into beasts before the next season. For those lucky enough, we held SPARQ training sessions that ultimately led to Nike selecting the ONE player to receive personal training from Gary Roberts.
